What Are Phone Numbers?
Phone Numbers in Feather are the telephone numbers your agents use to make and receive calls. They connect your voice AI agents to the traditional phone network through Twilio integration, enabling:- Inbound calling - Customers call your numbers to reach agents
- Outbound calling - Agents call customers from your numbers
- Caller ID - Display your business numbers to customers
- SMS/MMS - Send and receive text messages (in workflows)
- Number portability - Import existing Twilio numbers
Phone Number Types
Inbound Numbers
Inbound numbers handle calls to your agents:- Customer support hotlines
- Sales inquiry lines
- Appointment booking lines
- General information numbers
Outbound Numbers
Outbound numbers are used when agents call from your system:- Sales outreach campaigns
- Appointment reminders
- Follow-up calls
- Customer notifications
Twilio Integration
Feather uses Twilio as the telephony provider. You’ll need:- Twilio Account - Active Twilio account
- Account SID - Your Twilio Account SID
- Auth Token - Your Twilio Auth Token
- Phone Numbers - Twilio phone numbers (purchased or existing)
Connecting Your Twilio Account
Acquiring Phone Numbers
Option 1: Search and Purchase
Search for available numbers in specific area codes:Option 2: Import Existing Twilio Numbers
If you already have Twilio numbers, import them:Dispatch Rules
Dispatch Rules determine which agent handles calls on a phone number. They connect phone numbers to agents.Inbound Dispatch Rules
Configure which agent answers calls to an inbound number:Outbound Dispatch Rules
Configure which agents can use a number for outbound calls:Managing Phone Numbers
List Organization Numbers
View all phone numbers in your organization:Remove Dispatch Rules
Remove inbound rule:Delete Phone Number
Remove a phone number from your organization:Deleting a phone number releases it from your Twilio account. This action cannot be undone.
Common Patterns
Dedicated Support Line
Single number for customer support:Multi-Agent Outbound Pool
Multiple agents sharing outbound numbers:Department-Specific Routing
Route different numbers to different departments:Geographic Distribution
Use local numbers for different regions:Phone Number Formats
E.164 Format
All phone numbers use E.164 international format:Formatting Tips
Always include:- Plus (+) prefix
- Country code (1 for US/Canada)
- No spaces, dashes, or parentheses
Best Practices
Number Selection
- Local area codes - Choose area codes matching your target audience
- Memorable numbers - Select numbers that are easy to remember
- Consistent branding - Use numbers that align with your brand
- Toll-free options - Consider 800/888/877 numbers for inbound support
- Number pooling - Have multiple numbers for high-volume outbound
Dispatch Rules
- Test before production - Verify dispatch rules work correctly
- Document assignments - Keep track of which agents use which numbers
- Monitor performance - Track answer rates and call quality by number
- Update regularly - Review and update dispatch rules as agents change
- Backup agents - Consider fallback agents for redundancy
Compliance
- Caller ID accuracy - Ensure displayed numbers are accurate
- DNC lists - Respect Do Not Call lists
- TCPA compliance - Follow calling time restrictions
- Number reputation - Monitor and maintain number reputation
- Registration - Register numbers for A2P (Application-to-Person) messaging
Cost Management
- Number consolidation - Use fewer numbers when possible
- Release unused numbers - Delete numbers no longer needed
- Monitor usage - Track per-number call volumes
- Optimize routing - Reduce transfer costs with proper dispatch rules
- Geographic optimization - Use local numbers to reduce long-distance charges
Number Reputation
Maintaining Good Reputation
Phone number reputation affects answer rates: Do:- Make calls only to consenting recipients
- Honor opt-out requests immediately
- Call during appropriate hours
- Maintain consistent calling patterns
- Register numbers properly
- Make excessive calls to the same number
- Use numbers for spam
- Rotate numbers frequently
- Ignore complaints
- Call DNC-listed numbers
Reputation Monitoring
Monitor these metrics:- Answer rate - Percentage of calls answered
- Block rate - How often the number is blocked
- Complaint rate - Number of spam reports
- Voicemail rate - Percentage going to voicemail
Troubleshooting
Inbound Calls Not Routing
Check:- Dispatch rule is set correctly
- Agent is deployed and active
- Twilio number is configured properly
- Webhook URLs are set in Twilio
Outbound Calls Failing
Common causes:- Agent not in outbound dispatch rule
- Number not configured for outbound
- Insufficient Twilio balance
- Invalid destination number
Number Purchase Failures
Reasons:- Number already owned
- Insufficient Twilio funds
- Geographic restrictions
- Number type not supported
Common Use Cases
Customer Support
Dedicated support numbers routing to specialized support agents
Sales Outreach
Outbound number pools for sales campaigns with local presence
Appointment Lines
Booking hotlines connecting to scheduling agents
Emergency Hotlines
Critical support lines with 24/7 agent availability
Multi-Location
Different numbers for each business location
Language-Specific
Numbers routing to agents speaking different languages